World’s biggest TikToker Khaby Lame sells his company in a $900 million deal: Reports |

Khaby Lame never said much to the camera. That silence made him famous. And now, oddly enough, it has helped turn him into something else entirely.The world’s most-followed TikTok creator has reportedly sold a company tied to his creator empire in a deal valued at around $900 million. Some say the final figure could climb higher. The transaction marks a turning point not just for Lame, but for influencer culture as a whole. What began as simple, wordless reactions to overcomplicated life hacks has evolved into a complex corporate structure, complete with shareholders, AI systems, and long-term commercial strategy. It seems surreal. Yet, in many ways, it fits the moment. Creators are no longer just faces online. They are becoming businesses.

Khaby Lame’s $900 million deal reshapes his creator empire

As reported by International Business Times UK, Khaby Lame, now 25, has reportedly finalised the sale of his core operating company, Step Distinctive Limited, in an all-stock transaction valued between $900 million and $975 million. The buyer is Rich Sparkle Holdings, a US-listed company with operations tied to Hong Kong and mainland China. The deal closed earlier this month, with final strategic elements completed in late January. Under the agreement, Lame becomes a controlling shareholder in Rich Sparkle Holdings. He is no longer just endorsing brands. He now sits inside the machinery that monetises his influence. That shift matters.For years, creator income relied heavily on sponsorships. Short-term deals. Campaign-by-campaign thinking. This arrangement appears different. Rich Sparkle has acquired exclusive commercial rights to Lame’s global brand for an initial 36-month period, aiming to scale it through a full-chain e-commerce model.

Khaby Lame’s AI ‘Digital Twin’ enters the spotlight

One part of the deal has drawn particular attention. The authorisation of an AI-powered “Digital Twin” of Khaby Lame. According to details shared by parties close to the agreement, the acquiring company has been granted rights to use Lame’s likeness, voice patterns, and behavioural cues. The idea is simple, at least on paper. His digital avatar can appear in ads, livestreams and promotional content without requiring his physical presence. It sounds futuristic. Slightly unsettling, maybe.But analysts say this addresses a real limitation in creator marketing. Time. Geography. Burnout. An AI version of Lame could host multiple livestreams across time zones, speak different languages, and keep content running continuously. Reportedly, this approach could turn a human brand into a 24-hour operation. Some experts see this as a preview of what celebrity might look like in the coming decade. A digital likeness becomes a permanent asset, generating revenue even while the person behind it steps back.

Khaby Lame’s rise began with silence

During the pandemic in 2020, he lost his job at a factory in Chivasso, Italy. With time on his hands and a phone in front of him, he began posting silent videos reacting to absurd life hacks. No commentary. No captions. Just facial expressions and gestures and it worked. The simplicity cut through language barriers. His following exploded. Today, his combined audience across platforms reportedly exceeds 360 million. With the integration of China’s Three Sheep Group, that number could approach 800 million.Industry observers say this scale helps explain the valuation. Digital-first personalities, they argue, now rival traditional media companies in reach and revenue potential.

What Khaby Lame’s deal says about the future

This transaction isn’t just about one creator cashing out. Experts say it signals a broader shift in how digital influence is structured. Instead of being paid per post, creators are moving into ownership roles. Equity replaces endorsements. Systems replace spontaneity. That may sound less romantic. But it might be more sustainable.For Lame, the deal appears to close one chapter and open another. He remains involved creatively, but his role now extends into governance and long-term strategy. The quiet creator has entered the boardroom.