Who is Eugenia Cooney? Influencer at the center of viral death hoax after AI summary and post from neighbor | Esports News
The internet can’t stop talking about Eugenia Cooney, but not for the usual reasons. A bizarre and chilling rumor claiming the longtime influencer had “passed away” exploded across social media this week, after a self-identified neighbor alleged they saw a body bag being taken from her home. With no official statement and barely any recent activity on her socials, the rumor mill spun out of control, and fast.
Claims of Eugenia Cooney’s passing stir confusion online
The story began when a Facebook user posted that they saw an ambulance outside Cooney’s home “around 11 PM” on July 12. The neighbour added that a “body in a bag” was brought out. This post alone was enough to set Reddit threads and X (formerly Twitter) timelines ablaze, with many users questioning whether the news was true or just another disturbing rumor.
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Adding to the chaos, screenshots emerged of Meta AI apparently confirming her death, citing “acute multi-organ dysfunction” and mentioning she had been under “specialized care for longstanding health conditions.” The AI-generated post described Eugenia as someone who “remained a prominent figure” despite public concern over her health.While Meta AI’s comment has since been removed or flagged for error, the combination of digital confusion and real-world witness claims sent social media into a spiral.
Who Is Eugenia Cooney?
Eugenia Cooney is an influencer, YouTuber, and gothic cosplayer. She currently has over 2 million subscribers and a deeply loyal, though often concerned, fanbase. But her internet fame has always been entangled with one thing: concern for her health.
Some remembered the 2015 petition that tried to ban her from YouTube, alleging she promoted harmful beauty standards. Others recalled her Twitch ban in 2022 and TikTok restrictions after increasing backlash.
Last livestream fuels concerns before silence
In May 2025, Eugenia went live on her usual setup—bright lighting, Hello Kitty decor, and upbeat music. But midway through the stream, she appeared visibly unwell. At one point, she gagged and abruptly ended the broadcast, telling viewers she “wasn’t feeling great.”That was the last fans saw of her in real time.
Since then, only two videos have been posted on her accounts. Many believe the clips were pre-recorded. The lack of updates, combined with growing AI misinformation and neighbor rumors, created the perfect storm for a viral hoax.
There’s no official word from the YouTuber or her family yet
At the time of writing, there has been no official confirmation from Eugenia Cooney’s family, management, or platforms. Longtime friend and beauty influencer Jeffree Star commented vaguely that she was “clearly not okay,” but refrained from sharing more.That silence has only made fans more uneasy. Many followers have pointed out how Eugenia’s physical appearance and visible health issues have been an ongoing concern for years.
