‘No Big Hill Is Bigger Than You’: Derrick Henry Crashes Super Bowl 60 With Oikos And Kathryn Hahn | NFL News
The Baltimore Ravens will be watching Super Bowl 60 from home, but Derrick Henry still found a way onto the biggest stage of the year. The running back’s first-ever Super Bowl commercial will air on Sunday as part of Oikos’ new protein campaign alongside Emmy-nominated actor Kathryn Hahn.Set in San Francisco, the spot leans into both Henry’s profile and the city’s brutal hills, turning a tourist cable car breakdown into a mini statement about strength, adversity, and who really gets the last word on Super Bowl Sunday. The TV ad will air during Super Bowl LX on Sunday, Feb. 8.
Derrick Henry turns Ravens’ Super Bowl absence into prime-time Oikos spotlight
Henry has done plenty of national ads before, but this is his first Super Bowl commercial. In the new Oikos spot, he and Hahn are riding a San Francisco cable car when it suddenly stalls. The driver calls the tour off.Henry sits with his Oikos yogurt while Hahn hands him her protein shake, hops off the car, and literally pushes the cable car up and over the hill. Before it pulls away, she calls for her shake, and Henry shows off his arm by firing it back to her as the tour rolls on.Oikos is clearly selling more than just a joke. Senior vice president Victoria Badiola framed Henry and Hahn as the faces of the brand’s message. “Kathryn and Derrick embody what OIKOS stands for, strength, resilience, and the ability to overcome challenges with confidence,” Badiola said in a company release.For Henry, it is a clean way to stay in front of NFL fans even with the Ravens out of the game. While other players chase a ring on the field, he is still part of the night in a different lane.
Kathryn Hahn and Derrick Henry sell inner strength on San Francisco’s steepest stage
The Super Bowl ad grows out of a larger Oikos campaign built around “taking back your strength.” Speaking to Blavity, Henry connected the San Francisco setting to what the last few years have felt like for him.“I just think tough battles, adversity moments, they happen all throughout life,” Henry told Blavity, adding later, “No big hill is bigger than you, unless you believe it.”He pointed back to stretches when he felt off during the season but kept working until the results turned. That is the same idea Oikos is pushing here: the hill is steep, but the response is what matters.Henry also called out why the spot fits where he is right now. “I’m so proud to be a part of the Oikos spot during this year’s Big Game because it celebrates strength and what it truly takes to get there, protein-packed nutrition, training, and team effort,” he said in the brand’s release.So while Ravens fans are left wondering what could have been, Henry has already flipped the script. On Sunday night, he will not just be a star back whose team missed Super Bowl 60. He will be the guy throwing a protein shake on national TV while talking directly about how he plans to attack the offseason.
