Name’s Trump. Donald J Trump: US president’s blitz to stamp his name on America … and beyond
What’s in a name? US President Donald Trump is no stranger to naming things after himself. While most American presidents wait until leaving office to have places or institutions named after them, Trump is clearly not up for that concept. Rather than letting history define his legacy, he is choosing to shape it himself, putting his name on things while still in power. The most recent addition to this list was the launch of TrumpRx, a prescription drug website “that gives Americans direct access to dramatically lower prices”. The real estate tycoon already has Trump Towers around the world, but with his latest moves, it seems the US President is trying to carve his own Mount Rushmore of institutions and assets bearing his name. Let’s have a look at all the assets that the US President has engraved his name on.
Trump’s $16 billion bid
US President Donald Trump reportedly approached Senate Minority Leader Chuck Schumer with a proposal to release more than $16 billion in funds that have been on hold for a major infrastructure project in New York. The money is meant for the Gateway project, under which a new rail tunnel will be built under the Hudson River linking New York and New Jersey.However, there is a catch!The money would be released only if Schumer agreed to rename New York’s Penn Station and Washington’s Dulles Airport after Trump. Schumer rejected the offer, saying that he didn’t have the power to make that happen. Now, Trump is still holding back billions of dollars. Consequently, both the states have sued the Trump administration, saying it is illegally freezing the money. How long the US administration will keep the funds frozen or whether the airports will be renamed to boost Trump’s legacy, is uncertain.
Need cheaper medicines? Go to TrumpRx
On February 5, the White House launched TrumpRx.gov, a government website that allows Americans to buy prescription drugs at low “Most-Favored-Nation” prices without insurance. It marked the first time a sitting US president’s name has been used for a government service. Speaking about the platform, the Trump administration said that “dozens of the most commonly used prescription drugs will be available at dramatic discounts for all consumers.”
Driving through President Donald J Trump Boulevard
Next on the list is not a building or an institution, but an entire stretch of road. Back in January, Donald Trump attended a ceremony at his Florida home to mark the renaming of a road near his Mar-a-Lago estate as President Donald J. Trump Boulevard. Calling it “a very important stretch,” Trump said that when people see the sign “all lit up nice at night,” reading Donald J Trump Boulevard, they would be “filled with pride — just pride.”
What’s better than first-class? Trump-class
Next in line is Trump’s presence in the military, this time not just as the US President, but as the name behind an entire class of weapons. President Donald Trump’s announcement of a new class of battleships bearing his name has once again put the spotlight on the US Navy’s shipbuilding programme, which has struggled in recent years to deliver new warships on time and within budget. According to a US Navy fact sheet, the proposed “Trump-class” battleships are envisioned as “the most lethal warship to ever be built.” Measuring up to 880 feet in length and weighing between 30,000 and 40,000 tons, they would also be the largest surface combatants constructed by the US Navy since World War II.
From just Kennedy to Trump and Kennedy
Last December, a board of trustees voted to rename the Kennedy Center as Donald J Trump and John F Kennedy Memorial Center for the Performing Arts. Just a day after the decision, “Donald J Trump and” was installed, adding to the previous signage, triggering legal challenges over whether the board had the authority to change a name set by an act of Congress. The renaming, which did not receive the required congressional approval, sparked widespread backlash and internal turmoil. House minority leader Hakeem Jeffries criticised the move, saying that Trump had “no authority to actually rename the Kennedy Center in the absence of legislative action.” The controversy accelerated further in February this year, when Trump announced that the center would shut down for two years starting in July for renovations, further cementing the rebrand. Announcing the two-year closure, Trump said that the decision was aimed at elevating the venue, stating that shutting down operations would allow the “Trump Kennedy Center” to return with a “Grand Reopening” that would “rival and surpass anything” the facility had hosted before, bringing it to what he described as the highest level of “success, beauty, and grandeur.”
US Institute of Peace?
In December 2025, under the “President of Peace,” US Institute of Peace got a new name, with the organisation now known as the Donald J Trump Institute of Peace. Trump’s name was put on the building in Washington, DC, in big golden letters before a major peace deal between Rwanda and the Democratic Republic of Congo was signed at the institute. The organisation was originally created by Congress in the 1980s as an independent group focused on peace. The rebranding was criticised by Democrats who argued that the move was likely illegal.
Recently, under Trump’s administration, it was facing budget cuts and staff reductions, which led to legal disputes. The state department said that the renaming honored Trump as “the greatest dealmaker in our nation’s history.”
Do you have a Trump Account ?
Trump was focusing not just on institutions and militaries, the US president also wanted to make a mark on public finances. Trump Accounts were introduced as part of Trump’s “One Big Beautiful Bill.” The program creates government-backed investment accounts for children born between 2025 and 2028, seeded with $1,000 from the Treasury.
As part of the provision, each newborn is given $1,000 when parents open an investment account under the new scheme. The law, passed earlier this year, lets private firms invest the money in the stock market, and the child can use it only at the age of 18. Families with older children may also open accounts, though they will not receive the $1,000 incentive. Applications are processed using IRS Form 4547, with the accounts scheduled to officially launch on July 4, 2026.
Trump Gold Card Visa
Trump also stamped his mark on US immigration policy as the administration opened applications for the Trump Gold Card, a fast-track route requiring a $15,000 Department of Homeland Security fee and a $1 million investment after approval. The card features Trump’s figure with the Statue of Liberty and a bald eagle. Talking about the move, Trump called it “somewhat like a green card, but with big advantages,” saying firms could “go to any school, buy a card, and keep that person in the United States.” Successful applicants are granted permanent residence under EB-1 or EB-2 categories.
The plan, however, is now facing legal pushback. A lawsuit filed in federal district court in Washington argues the scheme creates an unlawful fast lane for wealthy foreigners while researchers and scientists wait in backlogged queues. It urged the judge to halt the programme, claiming that it puts wealth over merit and bypasses Congress.
Trump Coin
And what’s a president without his own face on the currency — except it’s never the living ones! Last year, the treasury department announced plans for a $1 coin bearing Trump’s figure as part of the 2026 semiquincentennial celebrations. However, critics quickly questioned the move, asking whether the 1866 law, which says that only deceased individuals may appear on American money, would allow it. Early designs released by the US treasurer drew further backlash, with some accusing the administration of bending rules so Trump could effectively honour himself.In response, the treasury department said that the coin is legal under the Circulating Collectible Coin Redesign Act of 2020. Quoting the law, officials said that the treasury secretary Scott Bessent has the authority to issue coins with designs emblematic of the anniversary. The department further added, “On this momentous anniversary, there is no profile more emblematic for the front of this coin than that of our serving President, Donald J Trump.”
Trump’ Route for International Peace and Prosperity
Not just in America, the US President now also has an international transit corridor named after him. Under a US-brokered agreement between Armenia and Azerbaijan in 2025, the proposed link was titled the Trump Route for International Peace and Prosperity. The White House said that the name was suggested by foreign officials and Trump praised the gesture, describing the project as part of efforts to end a long-running conflict.According to a press release by the countries, the Trump Route for International Peace and Prosperity into action, aims to create smooth, multi-mode transport links across Armenian territory. By connecting mainland Azerbaijan with its Nakhchivan Autonomous Republic and strengthening the Trans-Caspian trade corridor, the project is also expected to bring mutual benefits by improving both international and domestic connectivity for Armenia.Donald Trump’s name has appeared on landmarks well before he became the 47th US President. In December 2024, officials in the south Florida city of Hialeah added to that list by renaming a street President Donald J. Trump Avenue.“Anybody that names a boulevard after me, I like,” he said. Reflecting on the gesture moments later, he added: “A lot of people come back from Hialeah, they say, ‘They just named a road after you.’ I say, ‘That’s OK.’ It’s a beginning, right? It’s a start.”From a single road to entire buildings, his name has slowly topped buildings and even currency. Still only after one year of his second term, the US President appears intent on cementing his legacy, and the roll call of landmarks carrying his name may yet grow longer before his time in office runs out.
