Google I/O 2025: Google announces new ‘AI Ultra’ subscription plan: Price, benefits and all other details

Google, at I/O 2025, announced its premium AI subscription plan, Google AI Ultra, on May 20, 2025, for $249.99 (around Rs 21,380) per month, positioning it as a ‘VIP pass’ to the company’s most powerful AI capabilities. First-time subscribers can receive 50% off for the first three months.The plan targets filmmakers, developers, and creative professionals demanding the highest level of access to Google’s AI ecosystem, according to Shimrit Ben-Yair, Vice President of Google Photos and Google One.

Google AI Ultra plan benefits for the subscribers

Google AI Ultra subscribers will receive expanded access to the Gemini app with the highest usage limits for Deep Research and video generation through Veo 2, with early access to the upcoming Veo 3 model. In the coming weeks, subscribers will also gain access to a new enhanced reasoning mode called Deep Think in 2.5 Pro.The subscription includes Flow, an AI filmmaking tool utilizing Google DeepMind’s advanced models, enabling 1080p video generation and advanced camera controls. Ultra subscribers also receive Whisk, a visualization tool that can transform images into eight-second videos.Additional benefits include 30TB of storage across Google services, an individual YouTube Premium subscription, and early access to Gemini in Chrome starting tomorrow.

Google renames AI Premium plan to AI Pro, and adds new benefits

Google’s existing AI Premium plan, now renamed Google AI Pro, will receive upgrades at no additional cost. These include access to Flow’s AI filmmaking capabilities with the Veo 2 model and early access to Gemini in Chrome.The company also announced expanded access to free Google AI Pro subscriptions for university students in Japan, Brazil, Indonesia, and the United Kingdom, in addition to the United States.Google AI Ultra is currently available in the US, with plans to launch in additional countries soon.