Apple prepares for new ‘Games’ app as domain goes live ahead of WWDC 2025 keynote
Apple is expected to launch iOS 19 (or rumoured iOS 26) and one of new features that is reported to come is a new Apple Games app. Apple appears to be laying the groundwork for this new application, which is said to curate games from the App Store and Apple Arcade, as a domain purportedly leading to the platform has gone live.As per a report by 9to5mac, the company’s new games.apple.com domain has just gone live. However, it is currently displaying a blank page, signaling imminent content.This shift from a “Safari Can’t Find The Server” error message to a blank white page strongly suggests Apple is preparing to push content to the URL very soon, potentially coinciding with the conclusion of the Worldwide Developers Conference (WWDC) keynote.
What Apple’s new Games app is all about
While the exact function of the new web presence remains unclear, it could serve as a marketing page, similar to apps.apple.com, detailing the capabilities of the “Games” app. The forthcoming “Games” app is said to consolidate games from both the App Store and Apple Arcade. It’s also expected to integrate social features, such as achievements and friend leaderboards, directly from Game Center.However, speculation also suggests that games.apple.com might host web-based versions of titles within its catalogue. This would enable sharable links to specific Apple Games content, accessible directly through a web browser, extending visibility beyond the native application.The new “Games” app is anticipated to be available across iPhone, iPad, Apple TV, and Mac. Full details are expected to be revealed during Apple’s WWDC keynote.
