Gabrielle Union shares Instagram story in matching outfits with Dwyane Wade to celebrate his Aramis debut | NBA News
NBA icon Dwyane Wade recently made headlines after he was revealed as the new face of Aramis, the luxury fragrance brand. After that, his actress wife, Gabrielle Union-Wade, shared a heartfelt Instagram story capturing his husband’s recent success. The story contains the couple wearing black-and white matching attire. This came three months after the NBA legend announced that he is going to be the Global Ambassador and the face of Intuition by Aramis.
Dwyane Wade makes stylish debut as the new global face of Intuition by Aramis
The legendary basketball player for the Miami Heat, Dwyane Wade, will serve as the global ambassador for Aramis’ new fragrance, Intuition by Aramis. It was introduced in May, and on August 8, it became official. Following this, his wife shared their picture on her Instagram Story with Isaiah Falls and Joyce Wrice’s song, Butterflies. D-Wade was announced as the recent face of the perfume brand in May. In celebration of its premiere this month, The Intuition by Aramis hosted several events, such as a pop-up experience, a VIP dinner, and an enlightening panel discussion with the NBA icon. After that, the player wrote in a statement:“I’m excited to join the Aramis family as a Global Ambassador and launch Intuition by Aramis this summer… Aramis is a brand that aligns with my values, and Intuition reflects modern masculinity and confidence. Fragrance is all about how you present yourself to the world…”Meanwhile, welcoming D-Wade, Justin Boxford, the President of Global Brands at Aramis & Estée Lauder, said:“We couldn’t be more excited to be announcing Intuition by Aramis with the incomparable Dwyane Wade… Dwyane is a visionary and a changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honor the brand’s incredible heritage…”On the other hand, in May, while announcing the same during the Met Gala 2025, the basketball player said:“I’m an everyday fragrance wearer… It’s: Wash my face, brush my teeth, put fragrance on. I want other people to have a memory of me through scent.”
Gabrielle Union and Dwyane Wade are an adorable couple (Image via Instagram / @dwyanewade)
The famous Cool Water was his first smell, which he shared with his father and brothers while growing up in Chicago. He continued:“Watching my dad put it on showed me how important fragrance is.” Dwyane Wade has since become a father and won three NBA titles in addition to an Olympic medal. Now, he has added another feather to his cap.Also read: Udonis Haslem reacts to Dwyane Wade’s emotional reunion with mom Jolinda on NBC special
