Bad Bunny makes Super Bowl history, breaks global viewership record despite being a controversial pick | NFL News
Bad Bunny made halftime show history at Super Bowl 60, and the numbers leave little room for debate. The NFL confirmed Monday that his performance now stands as the most-watched halftime show in league history, closing a week of speculation with hard data. For an artist some critics questioned in the lead-up to the game, the result felt decisive.More than 4.1 billion global views poured in across platforms. That total pushed his Super Bowl 60 set past every halftime act before him. The league shared the milestone through Roc Nation on X, posting, “Bad Bunny Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time,” and the momentum only grew from there.
Bad Bunny’s Super Bowl 60 halftime show sets global record with 4.1 billion views
The announcement came March 2, one day after Nielsen data showed just how strong the television audience had been. Super Bowl 60 averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. During the 8:15 to 8:30 p.m. ET halftime window, Bad Bunny averaged 128.2 million viewers. That figure ranks as the fourth-highest rated halftime show ever, behind performances by Kendrick Lamar in 2025, Michael Jackson in 1993 and Usher in 2024.At first glance, it seemed he had fallen short of the all-time peak. But television ratings told only part of the story. Once digital, social and streaming platforms were factored in, the scope changed dramatically.On X alone, the halftime moment generated 2 billion impressions and 209 million video views. Fans published more than six million Bad Bunny-related posts during the game, marking a 409 percent increase from the previous year’s halftime window. Across NFL-owned platforms, viewers logged more than 1,275 years of watch time. That includes 456 years across Facebook, Instagram and TikTok, plus 822 years on YouTube.The ripple effect carried into music streaming. After his February 5 press conference drew 68 million views, and throughout Super Bowl weekend, his plays jumped four times above his January average. On Apple Music, “DtMF,” “BAILE INoLVIDABLE,” and “NUEVAYoL” led the surge, with “DtMF” alone seeing a sevenfold increase. Within hours of the show, the Apple Music Super Bowl LX Halftime Show Set List playlist became the platform’s most-played set list ever.By the next day, Bad Bunny held 24 spots in Apple Music’s Daily Top 100 Global chart. Nine landed in the Top 25. Six reached the Top 10. “DtMF” climbed to No. 1 worldwide, while “I Like It,” his hit with Cardi B, re-entered the chart for the first time since January 2020.His album DeBÍ TiRAR MáS FOToS charted in 155 countries on February 9, reaching the Top 10 in 128 and claiming No. 1 in 46, including Mexico, Colombia, Chile, Brazil, Germany, France and Spain.For the NFL, the numbers reinforce the league’s growing global reach. For Bad Bunny, they close the argument.
